It is very beneficial to periodically review and reassess your content strategy, if you are following the same strategy over and over for new content posted or you are a fresher to the content marketing. Reassessment ensures that the content is innovative and appealing irrespective of the place or time they planned to make the purchase. An effective content ensures that the majority of customer segments get attracted to the content, and are influenced by call to action. With dynamic changes in the digital landscape on a daily basis, it is very important to plan the content strategy accordingly to meet the changing demands of the consumers. The pre-planned content strategy is a best weapon for a competitive edge in terms of online marketing and allows you to easily connect with your audience in a customised manner, and you can develop effective brand authority and image which ultimately leads to sales and growth of business. If it is a headache for you to plan for the next year’s content strategy to overcome rivals or need some unique ideas to include in the current plan to drive sales then this article is the right destination for you. The article guides you with the fundamental principles of writing awesome content, and provides some steps to follow to create a winning content strategy for digital domination on your own.
What is a Content Strategy Framework?
Content strategy framework is a unique plan that is catered to meet the needs and goals of the business, it allows to create, organise and publish different content at various channels across the month or the year to meet the brand’s objectives and purpose. It is not just written content on a piece of paper, it is a tool to guide your business on new demands of content marketing in the market. If your business aims to achieve high brand awareness in the market, then the plan can be customised to focus on SEO to enhance the visibility of your business on search results by various means, and attract traffic to your website for various products. It might be through organic search or paid version with least cost, it supports in meeting final objectives. If your perception about content marketing is that it is effective though not necessary then, you must know that unique and appealing content leads to trust development and customer loyalty and retain them in the long run.
A good content strategy is very important to be aware, attract and satisfy customers with clear communication and knowledge of the products and its features and also appeal them to buy the products. It allows potential buyers to form diversified channels via content marketing. Industry and marketing experts based on their studies reveals that 70% of marketers actively investing in content marketing to compete in the market, and thus you.
How to Create a Content Strategy Framework
- Define your goal
What are your goals and objectives behind creating content marketing? What makes you create the content marketing plan? Start researching what are your immediate needs. Focus on organisational goals, note down points from team meetings, seek feedback from customers on where the gap in marketing communication is, and rank these goals from most critical to do it later. This will support you on what all elements need to be incorporated in the strategy, and what can be ignored to get immediate success.
- Conduct persona Research
To succeed it is very important to know your target audience, and this behaviour and needs, and for this create the buyer persona. It is an important part of the planning phase. Knowing your customers allows you to create more valuable, customised and relevant products, which encourages them to read and convert to, especially when you are operating for the first time.
- Run a content Audit
Content audit is a review process where new ventures allow one to find the most successful channel for content marketing by trying different formats. Earlier businesses used to engage on the same channel of posting blogs and use of social media, but the plan allows it to stand differently with new channels. Current businesses can compare their marketing efforts with previous year’s data to review the success of the marketing efforts.
- Choose a content management system
It is very helpful to choose a content management system as it allows to manage the creation of the content based on keywords, its publication into different channels from time to time based on plan and frequency set and support in content analytics to get valuable feedback to improve. It allows users to track the content for its success and to control the process in an efficient manner.
- Determine which type of content you want to create
A great content is the one that balances risk taking, analysis of data and decision making skills. You can use various formats that include blogs, podcasts, eBooks and more.
- Brainstorm content ideas
Brainstorm ideas from different sources keeping in mind the results of content audit, buyer persona and marketing objectives to come up with customised and unique content for your business.
- Publish and manage your content
Marketing plan is more than creating diverse content, and must consider how you organise that content to reach your target consumers.
Conclusion
Following the above guidelines and steps as given, winning content strategy for digital domination can be formed to have a competitive edge. Formation of the content marketing strategy framework is not a one time task, it is a continuous process which needs periodic attention to review based on the goals and make changes to meet the goals, even if you are well experienced, also then reassessment is important to you. Customised and personalised strategy is very important to your business, and Woohoo Web Technologies is the platform that allows you to keep up with changing dynamic landscapes and connect with your audience, establish your brand and ensure growth. It does not matter at what step you are in your content marketing journey, Woohoo Web Technologies makes you take relevant actions at the right time and guides you on various content marketing related decisions. Effective content marketing is a key to long term business success.
